From a script to a startup.

The prototype worked on day one. It went viral. Within 72 hours investment was secured (on a Sunday!) the company was registered, and now we build.

From the original week 1 log. These figures describe the build at the time.

0112 JUN

The idea

A problem worth solving

I had a pain point in the job application process and built a small tool to deal with it.
The idea became a Python script, then a packaged .exe, in 20 minutes.
I posted it on LinkedIn.
People started messaging to ask if they could use it themselves.

0213-14 JUN

The commitment

Market research, a SWOT, the SaaS stack and a business plan came next.
I put together the first investor deck, settled on a name, bought the domains and reserved the social accounts.
$10k in seed funding secured.

0315-16 JUN

The company

WroteItMyself became a registered Pty Ltd, with an ACN, ABN, GST registration and PAYG.
Company address, ASIC key, Commbank and NAB accounts: sorted.
Xero, Microsoft 365, payroll and Single Touch Payroll were set up too.

0417-18 JUN

The tools

VS Code and the organisation’s GitHub were ready.
Claude Pro, ChatGPT, Slack and Ideogram joined the toolkit.
Cloudflare nameservers, DNSSEC, SPF and DMARC were configured.
I also started wiring AI into the wider workflow, including finance and stack monitoring through ChatOps.

0519-21 JUN

The identity

The first logo, brand pack, tagline and header copy were finalised after a lot of work on the messaging.

Built to back you,
not replace you.

The holding site went live with email capture through Cloudflare D1, Turnstile and Slack webhooks.
Stripe and the privacy policy were set up, and the roadmap was split into MVP, V2 and B2B.

0622-24 JUN

The people

I was accepted into the Generation AI accelerator.
I toured Stone & Chalk, Startspace and Hub Melbourne, was accepted into Startspace, and invited to join Stone & Chalk.
Business cards were ordered and LinkedIn profiles updated.
On 24 June, WroteItMyself was announced.

The practical bits

At the end of week 1

The company, funding and brand were in place. Now to turn that first working prototype into something other people could use.